Archetype

Typography is everywhere, but good type is invisible. While it often passes unnoticed by readers, type plays an essential role in conveying tone, meaning, and evoking emotions and responses. Blending art with science, typography serves as a fundamental element of visual communication design.

Archetype was created to educate, empower, and honour all aspects of typography. Our goal was to offer non-design visitors the chance to learn about the significance of type by sharing our insights and passion while also inspiring our design audience to feel empowered by the work they do.